**1. Lava's Entry into Keyboard Phones**
* **Year:** 2009–2010
* **Target market:** Budget-conscious Indian consumers, especially in rural/semi-urban areas.
* **Form factor:** Candybar phones with physical keypads.
* **Key strength:** Long battery life, dual SIM, local language support.
---
### 🔹 **2. Lava B5 – World's First "Alpha Keypad"**
* **Launched:** July 2010
* **Innovative Feature:**
* **Alphabetical layout (A–Z)** instead of the standard QWERTY or T9.
* Designed for people not used to QWERTY layout.
* **Specs:**
* 2.2″ screen
* 2MP rear camera
* Dual SIM
* Expandable memory
* Bluetooth, Java support
* **Impact:**
* Improved typing ease for first-time users.
* First of its kind globally—significant for India’s mobile innovation.
---
### 🔹 **3. Lava B2 – Budget Version of B5**
* Similar design and alpha keypad
* Slightly lower camera and storage specs
* Focused on affordable pricing for rural buyers
---
### 🔹 **4. Standard Numeric Keypad Phones (2011–2023)**
* Lava shifted from experimental to **reliable, standard keypads** (T9 layout).
* Common in models like:
* **Lava KKT series**
* **Lava A1**, **Gem**, **Captain**, **Hero**, **Prime Z**
* **Lava A7**, **A3 Power**, **A5**, etc.
* **Key features:**
* Long battery (1000–3000 mAh)
* Wireless FM radio
* Military-grade certification (some models)
* Torchlight, auto-call recording, privacy lock
* Hindi/English language support
* **User base:** Farmers, small business owners, older users, and backup phone seekers
---
### 🔹 **5. Rugged and Military-Grade Keypad Phones**
* **Phones:** Lava Hero Shakti, Lava A7 Star, Lava Captain K2
* **MIL-STD-810H Certification:** Resistant to drops, dust, and rough use.
* **Target Users:** Field workers, rural users, people needing reliable backup phones.
* **Special Features:**
* Extra loudspeaker
* LED Torch with dedicated button
* Power-saving mode
---
### 🔹 **6. Touchscreen Era: On-Screen Keyboards (2013–Present)**
* Lava transitioned to smartphones with Android:
* **Iris Series (2013–2016)**
* **Z Series (e.g., Z10, Z81)**
* **Blaze Series (2022–)**
* **Agni Series (5G models)**
* **Yuva Series (entry-level 2023–)**
* **Keyboard Input:**
* Standard Android QWERTY keyboards (Gboard, SwiftKey, etc.)
* Multilingual input (Hindi, Tamil, Telugu, Urdu, etc.)
* **Voice input** and **gesture typing** support added in later models
---
### 🔹 **7. Special Language & Typing Features**
* **Indic Language Support:** Preloaded fonts and keyboard apps for Indian scripts.
* **Keypad shortcuts:** One-click access to torch, camera, SIM settings
* **Lava Keypad Companion Apps:** In some phones, Lava offered simple custom Java apps for typing, notes, and messaging.
---
### 🔹 **8. Lava’s USP in the Feature Phone Market**
* **Made in India:** Lava designs and assembles most phones in India.
* **Focused on accessibility and durability**
* **Offline service network:** Strong rural and tier-2 presence.
* **Battery-centric design:** Some keypad phones last 7–10 days on a single charge.
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### 🧭 Summary Table
| Type | Examples | Unique Features |
| --------------------- | ----------------------- | ------------------------------------------ |
| Alpha Keypad Phones | B5, B2 | A–Z layout, intuitive for first-time users |
| Numeric Keypad Phones | A1, A5, A7, Hero, Gem | Dual SIM, rugged, wireless FM |
| Rugged Phones | Hero Shakti, A7 Wave | Military certified, loud audio |
| Touchscreen Phones | Iris, Blaze, Agni, Yuva | On-screen QWERTY, multilingual input |
---
If you'd like, I can provide:
* Model-by-model specs
* Comparison charts (keyboard vs smartphone)
* History timeline in image form
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